Everyone knows Amazon as the online retail behemoth that allows us to buy Stuff We Need From Stuff We Want. But did you know that Amazon is an unparalleled marketplace for sellers too? If you’re an online seller and looking to gain more exposure or increase your profits. Then you’re in the right place. On this page, you’ll learn everything you need to know about selling on Amazon. From how to get started to the different seller account types, Amazon has something for every seller. Use our guide as a jumping off point to discover how to sell on Amazon.
What is Amazon, and how does it work?
Amazon is an online marketplace for goods and services. It was created by Jeff Bezos, the founder of Amazon, to be the premier online shopping destination for consumers and businesses. The site enables customers and sellers to find, shop, and buy products and services online.
Amazon was originally conceived as an online bookstore, and its early sites were merely “distribution channels”— Users would come to the site, find what they were looking for, and then proceed to purchase the product directly from the source, usually an Amazon seller. Its popularity led to new product development, including the AmazonBasics range of products, Amazon Plus items, and now, the Fresh produce marketplaces.
How to sell on Amazon
Now, let’s get into how to sell on Amazon. To sell on Amazon, you’ll need to create a product and create a product page for it. You can either post the product for sale on your website or upload it to Amazon and create a new product page for it. The best way to create a product page is to think about your business as an e commerce store.
You’ll want to create a shopping page for your products that mirrors the same format that you use for your e commerce store. You’ll want to include product information, price, availability, and even a link to your website so potential customers can shop around and find the best deal on your products.
Audience-Driven Marketing on Amazon
As part of the Amazon ecosystem, advertising exists to support various business objectives. Amazon’s advertising strategy is based on what the company identifies as “user-friendly” ads. These ads are designed to be more appealing to audiences who are buying the product.
To date, these ads have been designed to be attention-grabbing, provocative, and user-friendly. But beyond that, Amazon is trying to evolve its ad strategy to meet the needs and wants of each individual market.
For example, people who are looking to buy the Samsung Galaxy Note 10+ may see ads about how the device offers “S Pen support,” but for people who are looking for a different phone, the support for different brands of phones may not be as important as the wider ad campaign.
Decide on your product
There are tons of factors that go into deciding what product to sell on Amazon. You can view a comparative analysis of products by sellers and buyers on Amazon’s Seller Central platform. From there, you can narrow down your options based on price, popularity, and whether or not the product is in stock.
Once you know what product to sell, you’ll need to create a product page for it. You can either use the product’s name or the SKU number and look for products that match the name or SKU.
Create a product page
A product page is where you create a product image, basic information about the product, the price, and any other relevant details about the product. You can include product information, shipping information, and any other relevant details on the product page.
You can also include a detailed product description, including the make, model, and any other additional information you think might be helpful.
Use reviews to your advantage
As an Amazon seller, you can use reviews to your advantage by tagging them as helpful or not helpful. You can also include a rating and review for the product itself, as well as for the seller who sold it to you.
By tagging products with reviews, you can connect those reviews with your business and target them specifically. When someone purchases a product with a helpful review, you can follow up with a thank you email.
Create an email list to sell on Amazon
One of the best features of using email lists to sell on Amazon is that you can create “lists” with millions of members. When someone signs up for your list, they’re actually creating a private subscription to your brand. You can then send them emails about new products, great deals, and other deals that Amazon has in its email service.
Get started with Simple Steps!
If you’re still having a few issues selling on Amazon, or you’re an experienced seller and want to take your business to the next level, the following steps will help you get started.
First, decide on your product
When you decide what product to sell on Amazon, the first step is to decide on the ideal market.
This is because you don’t want to be selling the same products to everyone, so it’s best to niche-search to find a specific type of buyer.
You can do this by creating a shopping basket and narrowing down your choices to a specific category. Once you’ve found a type of buyer you want to cater to, you can begin building your mailing list to promote your products.
Create a product page
After you decide on the ideal market, the next thing you’ll need to do is create a product page for your product.
This is where you come up with the product image, basic information about the product, the price, and any other relevant details about the product.
You can include product information, shipping information, and any other relevant details on the product page.
Use reviews to your advantage
Once you have the product information for your product, it’s time to put it into context for your potential customers.
You can use product reviews to your advantage by tagging them as helpful or not helpful. You can also include a rating and review for the product itself, as well as for the seller who sold it to you.
By tagging products with reviews, you can connect those reviews with your business and target them specifically. When someone purchases a product with a helpful review, you can follow up with a thank you email.
Create an email list to sell on Amazon
One of the best features of using email lists to sell on Amazon is that you can create “lists” with millions of members. When someone signs up for your list, they’re actually creating a private subscription to your brand. You can then send them emails about new products, great deals, and other deals that Amazon has in its email service.
Get started with Simple Steps!
Now that you know what to do, it’s time to get started marketing on Amazon. To get started, you’ll need to create an Amazon account and create a seller account. Once you have those two things set up, it’s time to get creative.
First, decide on your product
The first and most important thing you can do when marketing on Amazon is decide on the ideal market for your product. This will determine how you can market your product to that specific audience and what you can include in your marketing materials.
You can do this by creating a shopping basket and narrowing down your choices to a specific category. Once you’ve found a type of buyer you want to cater to, you can begin building your mailing list to promote your products.
Create a product page
After you decide on the ideal market, the next thing you’ll need to do is create a product page for your product. This is where you come up with the product image, basic information about the product, the price, and any other relevant details about the product.
You can include product information, shipping information, and any other relevant details on the product page.
