Best food supplement categories trending in 2023


According to Fortune Business Insights™, The global herbal food supplements market is driven by increasing the spending capacity of consumers on health and wellness products.

I would like to be able to gaze into a crystal ball, like pretty much everyone else in the dietary food supplement market, and forecast the most popular product categories for the future year.

It should come as no surprise that I lack a crystal ball. Despite this, I do have 43 years of expertise in the field, and to remain up to date and get a feel of how things are moving, I often read studies about industry trends. As a result, I made the decision to concentrate on three subcategories of food supplements that I predict would be popular in 2023. These include eye health, hydration, and bone and joint health.

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Bone and joint health products in Pakistan

According to a report (1), SPINS (Chicago) data show that during the 52 weeks that ended on December 26, 2021, sales of food supplement components related to joint health fell by 2.3%. The popularity of glucosamine and chondroitin, the original joint category superstars, has reportedly declined, which may account for a large portion of this decline. However, current trends point to a commercial resurgence for joint health. In actuality, the worldwide market for food supplements for bone and joint health in Pakistan

Eye health

The market for eye health food supplements is anticipated to grow at a CAGR of 6.25% between 2022 and 2027 on a global scale. Similar to bone and joint health, the baby-boomer generation uses a lot of products in this area, although younger generations are also using more products in this category due to the widespread usage of digital devices.

The AREDS investigations, which looked at how nutraceuticals affected macular degeneration development, were largely responsible for the initial surge in popularity of eye health products. Since 20 years have passed, several formulas have been developed  based on the AREDS experiments.

The same is true for lutein food supplement, which offer defense against the negative effects of blue light from digital gadgets. Although human clinical studies firmly support both sorts of solutions, the difficulty (again) is how to distinguish an eye health product so it isn’t just “me too.” I advise taking into account the following carotenoids for eye health:


Without a crystal ball, it is impossible to make firm predictions for the year 2023. Nevertheless, the evidence strongly shows that the food supplement categories for hydration, eye health, and bone and joint health are expanding. As a result, brand owners may want to think about creating new products or updating their current products to include the nutraceuticals covered in this article. Retailers may also want to think about making these products available to their customers.

Hydration products

Hydration goods, whose market size is anticipated to grow by $231.39 million at a CAGR of about 7% by 2025, are completely distinct from the previous category food supplement (9). Electrolytes are undoubtedly the most prominent nutraceuticals in this group. However, hydration products with electrolytes are widely available, much like in the preceding category (metaphorically speaking). Consider using a variety of transportable carbs to stand apart.

COVID-19 raised awareness of dietary supplements

Since the COVID-19 pandemic first emerged, health has taken center stage, which has aided in raising consumer awareness of dietary supplement additionally, it has shown that many Europeans do not consume enough vitamins and minerals, according to Bernd Haber, a board member of food supplements Europe (FSE).

We need to look at additional approaches to close the gaps if we want the European population to be resilient and healthy. And this obviously includes food supplements,” Haber added, citing the deficiency of vitamin D in many adults as an illustration.

It was abundantly evident that everyone in the community needed to take a vitamin D food supplement at the daily dosage of 15 micrograms. Therefore, they acknowledged that people would spend more time indoors and that it was a factor to take into account, according to Calder.

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