Enhancing your book visibility on Google might not be as difficult as you imagine. This is our simple English tutorial on SEO and the steps to take to do it.
SEO. How could three words be this difficult?
It may remind you of important marketing concepts you aren’t sure about or where to begin. Or, even more importantly, something you know is crucial but hate doing!
It’s a fact that you could have the most stunning website online, but if nobody can discover it, it’s wasted.
However, you’re writing! Writing is your thing, and SEO is all about writing. Therefore, all you require is a little guidance.
Today I’m here to explain the SEO aspects of your book and how you can accomplish it.
Google’s Ranking Factors
There could be more than 200 elements that affect your rank on Google However, if you focus only on these 10 essential issues, you’ll reach the first page within no time.
10 ranking factors that will ensure your book’s page appears at the top of Google results
- Quality of the content How comprehensive, efficient, helpful, and organized is your site?
- Is your site unique or more complete than other pages on the web?
- Crawlable How is the code formatted so that Google can index and comprehend it?
- Mobile-optimized How does your website look and function when you use a mobile device? How is it speedy?
- Backlinks How many reliable websites link to your book’s website?
- Domain Authority – Does Google regard your book’s site as an authoritative source?
- Keywords What keyword do you want your book’s content to rank for on Google?
- Rank Brain Did you know that Google employs AI (Artificial Intelligence) to determine what the user is looking for?
- Search intent match Does your website fully meet the criteria your user seeks.
- Up to date – Is your content fresh?
Let’s look at how we can utilize the above 10 aspects to create the perfect book page.
Where does a reader’s journey begin?
An interested reader discovers your book and then goes to Google to look it up. They’re more likely to enter your book’s title and your name. Remember this, as it’s your main search term.
Title of page
The first thing they’ll note is the page’s title.
Google will attempt to meet your user’s search intention’ as closely as is. Making sure that your page’s title matches your primary keyword will boost the rank of your page.
With over 4 billion pages, the internet is a thriving place!
There are hundreds of websites competing for your most important keyword (your title for your book). In addition, you’re competing against those like Amazon and other big booksellers and publishers’ websites, department shops, Goodreads, other review blogs, and newspaper ads.
What keyword do you wish your book to be found in Google? I would suggest the following:
[book title] [book series] your name
Tip Create your title with no more than 55 characters to ensure it’s not being cut off.
Description
If the title of your page isn’t enough to give the reader enough reason to click, they could refer to the description for a more thorough understanding of the location.
Limit your description to 150 words. Create a compelling description to convince your readers that you’re the best site to go to. Google might also change your description if they believe it has an improved summary.
TIP: Go beyond your blurb. We recommend including information like the official website or your publisher, your genre, or even the year the book was published.
URL formatting
The final element of your site’s Google results page is the URL of your site.
A well-defined URL structure will give both your visitor and Google a picture of your site’s content and how it is positioned broadly into your website.
Most often, you’ll be able to set this up in your website’s settings one time. For instance, WordPress’ URL settings are found in Permalinks.
Bonus:
If your website is constructed using WordPress, the plugin that Best New York Publishers recommend is Yoast SEO.
This plugin lets you easily review and edit your description, title, and slug (the URL’s final part).
It even provides an idea of how it will appear on Google for mobile and desktop.
