I learned from understanding my customers’ mobile experience that your mobile website needs to be functional, high-quality, and easily navigated. If you aren’t delivering the mobile experience your customers expect, you are missing out on new business. It’s that simple.
Mobile devices are also responsible for over half of all e-commerce purchases. It’s no surprise that mobile is a priority for business owners.
Mobile has become a priority for many brands.
Most consumers are now using mobile devices to shop, learn about products, and make purchasing decisions. In fact, 90% of consumers use their smartphones to find information about products or services. That’s why it is so important for owners and marketers to be responsive in order to meet the needs of your customers.
Here are tips for making sure your brand is prepared for the mobile world:
- Understand how people interact with your brand on mobile devices.
- Consider what it means to be a mobile-first organization and how you can achieve this goal within your existing structure and culture.
- Incorporate new technology into your product development process and review existing products for potential improvements that could benefit consumers who use the app on their phones instead of their PCs or laptops.
- Mobile-friendly website: It’s important to have a mobile-friendly site so that people can find your products easily when they’re using their smartphones or tablets.
- Mobile-optimized landing pages: If you’re running any kind of promotion or campaign that requires people to take action on their phones, you need to make sure you have landing pages set up specifically for mobile devices so they don’t have trouble accessing them.
Keep it simple. Don’t cram too much into the experience.
Mobile design is all about simplicity.
Keep it simple. Don’t cram too much into the mobile experience. Mobile users have short attention spans, so keep your content clearly organized and navigation easy to find and use.
Use icons and images to show relevant information and make it easier for users to understand what they’re looking at.
Keep everything in one view; don’t force users to tap through multiple screens just to see a single piece of information or buy an item.
Consumers expect personalization, and they want it to be about them.
One way is with push notifications that provide helpful information based on the user’s location or past behavior. Another is through personalized search results that help users find what they’re looking for faster and more easily.
Consumers are most likely to find these types of personalization useful when it comes to shopping. They want to know what coupons are available nearby, where their favorite products are on sale, and how much money they can save by shopping at a specific retailer or store location.
Mobile is a relationship, not just an experience.
Mobile is not just a channel or a screen, it’s a relationship. And like any relationship, it’s built on trust. You must earn the trust of your users by being consistent and reliable.
This means that mobile sites need to be fast and easy to use. They should also be personalized to reflect their users’ interests and preferences.
In order to build that kind of trust with your users, you need to understand them better than they know themselves. Take some time to find out what they want from your site and how they use it before you start designing anything at all.
People like mobile experiences and will buy from a brand that offers them a good one
People who have mobile experiences that fit their needs are more likely to be the customers you want. Be sure to create mobile experiences with your customers in mind and remember that educating them may be critical. If you can, match the design of your app or mobile site with a simple call-to-action. This way, you won’t leave potential customers confused about what they can do next.
The data shows that if your customers have a great mobile experience, they’re twice as likely to buy from you again and more importantly for the purposes of this article, forty percent of the time that means making that second purchase with their mobile phone. That’s a big opportunity for businesses who want to improve their mobile strategy.
