Lipsticks are one of the main components of cosmetics. They usually come in boxes. Now with increasing competition, companies are using custom lipstick boxes to raise awareness of their brand. These boxes give the lipsticks a unique identity and help the brand is gaining popularity. There is no limit regarding the designs and colours of these boxes. The creativity of the book’s look is the reason behind its attraction. Not just the looks, they provide ultimate protection to the lipsticks by the use of the best quality material. They are usually made of Kraft or cardboard. Therefore, your valuable lipstick remains damage free with these boxes.
There are so many brands that are competing in the cosmetic industry. Customers switch between various brands quite frequently. So, marketers have to work hard to keep their customers loyal. Now companies are using custom lipstick boxes to get more customers. For the success of any product, packaging matters a lot. So, ideas for unique packaging of lipsticks are very important. To get people to know about your lipsticks, you need to follow certain things for your packaging. Learn how to get the perfect lipstick boxes for your brand:
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Choose Premium-Quality Material for Custom Lipstick Boxes
Lipsticks are a popular item in the world of cosmetics. So it’s very important to package them in a way that can withstand any damage during transit. Protection is the first thing that makes a lipstick box perfect. Different kinds of custom lipstick boxes are made so that companies can meet the changing needs of their customers. You can secure delicate lipsticks by using the best quality material to meet customer needs.
Moreover, lipstick boxes made of cardboard are also more vital and offer more protection. You can get these boxes in many different colours and shapes. Also, using packaging that is good for the environment will create a positive image of your brand in customers’ minds. As people worry more about the environment, they prefer to buy such brands that are eco-friendly. They tend to stay away from the ones made of synthetic materials that can’t be recycled. So, for protection, choose such materials that are also good for the environment and break down quickly. Thus, paper packaging is best to consider in this regard.
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Labelling and Branding
The packaging of lipstick has changed a lot over the years. Customers want to see the full list of ingredients that went into making that product. Customers want more information, not just the name of the company that made it. Labelling important ingredients on the lipstick packaging gives your lipstick an authentic look. So, custom-printed lipstick boxes of today aren’t just meant to make the product look prettier or more appealing. They are meant to teach the buyers new things and keep them up-to-date. Moreover, you should always focus on making sure people know about your brand through strong branding.
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Attractive Colour Schemes and Fonts
You should make sure that your skin care products lipsticks get to the right people stylishly. For attraction, the colour scheme matters a lot. The colour of the box will make the product look better and draw more attention to itself. You can use a variety of colours for your branding. A brand can make use of primary or secondary, tertiary colours like red-orange, yellow-green, or red-violet etc. You can also match the colour of the box to the colour of your brand’s logo. This technique will have a lasting impression on customers’ minds. Along with the colour scheme, fonts are also a crucial part of the overall look. The unique font on the boxes will be very important for getting people’s attention. For example, lipsticks from well-known cosmetics companies come in boxes with big fonts. Because bigger fonts can catch the attention through better readability.
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Finest Prints
Another important part of a perfect lipstick box is choosing good printing options. You need to use superior printing techniques for your makeup packaging. Poor printing will put a bad image on the inside of lipsticks. The branding and labelling will never look amazing with bad-quality ink usage. So, choose fine prints for your box. Depending on your needs and budget, you can choose between digital and offset printing. These techniques are good for putting clear information on the box. Thus, the customer can easily read the name and the ingredients of the lipstick with the right technique of printing.
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Use of Special Finishes for Custom Lipstick Boxes
Finishing cardboard boxes puts a long-lasting impression. So, choose various techniques for a premium look. For example, you can choose silver, gold or any other type of metallic foiling. In it, one-third of the bottom of the lipstick box lipstick is foiled in a rectangle or a tapered shape. The rest of the board is printed with the colour, designs, and information that you choose.
Moreover, embossing or debossing is now a trend for superior finishing. This is a new way to customize what most well-known brands are using. Also, your custom boxes can have a kiss mark embossed into them. You can also put more than one mark in different colours on a white box at the same time. Also, make your brand name and logo look better on your packaging by embossing and debossing them.
There are many benefits to using lipstick boxes in addition to providing protection. Moreover, the customization of these boxes gives your brand a unique name and identity. Using custom lipstick boxes gives an edge over competitors. So, you are free to choose any style design or colour scheme to make a brand identity.
