Did you know Twitter was only a text messaging app when it launched in 2006? And now, it is the go-to platform for daily updates, news, live sports, entertainment, fun, etc. Another interesting fact about Twitter is that about 20% of active Twitter users are based in the US, however, it is a more popular network in Japan. How did that happen?
Twitter is a platform that allows short messages like caption posts called tweets. You can spice them up using photos, videos, mentions, and hashtags. People can like, comment, and retweet your posts to improve engagement. This platform is highly interactive and is a good source to reach out to brands and speak out your opinion about your experience with a particular brand.
Brands understand how prominent Twitter is in getting reviews, and feedback, and developing social proof. In return, marketers have come up with a new marketing strategy of embedding a Twitter feed on the website. These feeds are updated in real-time and display UGC, interactive content, fun posts, etc.
Brands like to display their Twitter feed on the website as it helps in improving website performance, growing their business, showcasing influential User-generated content (UGC), generating leads, impacting potential customers, increasing website dwell time, and much more.
There are various methods to embed Twitter feed. One of the most popular methods is using social media aggregator platforms like Taggbox. There are various guest post available, and the last method is the Twitter self-embed option. We shall discuss these three methods in detail in this blog. Let’s dig in.
Methods to leverage Twitter on the website
Let’s understand the three ways a little better. Keep reading.
Social media aggretator
Social media aggregator platforms are extremely easy to use and offer effortless ways to embed the feed on any website. The HTML codes generated from these platforms are compatible with any website building platform from WordPress, and HTML, to Wix, Weebly, Squarespace, etc.
The customization panel comes with many layouts and designs that are compatible, responsive, and fast-loading. You can manually moderate the content or use the profanity filter to display only quality content on the website.
The analytics feature offers valuable insights into how your visitors are behaving with the widget and helps in monitoring the overall performance.
Once you log in or sign up to your aggregator account. Add the social feed, and choose Twitter as your course platform.
Choose the connection type, connect your Twitter account and click on “Create feed”.
In the editor panel, customize and moderate your widget. You can further personalize the widget using the Custom CSS option, add a CTA button, banner, on-site UGC upload feature, and much more.
To repurpose UGC ethically you can use this platform to get UGC rights from content owners and request their permission. You can send requests to multiple users, saving a lot of time and effort.
Once you have completed the designing part, move on to the next step and choose “Embed on web page”.
In the next window, select the website building platform from the various options available, and make the necessary adjustments in the width and height of the widget depending on where you wish to embed it.
Proceed further by clicking “Get code”, and copy the embed code hence generated below.
Visit your website building platform, log in to your account, and navigate to the preferred web page.
Click on the add block option, and add it wherever you wish to embed the widget.
Paste the copied cope in the <body> section. Preview the web page, and make the necessary adjustments and changes if any. And finally, click on the “Update” or “Publish” button.
Your widget will be functional on the website.
Once you have downloaded and activated the required plugin from the WordPress directory. Visit your WordPress account, search for the plugin, and choose the required Twitter feed.
Open the page where you want to embed the Twitter feed.
Choose the “+” button from the editing tools, search for your plugin and copy the shortcode.
Paste this shortcode in the <body> section of the web page and click “Publish” or “Update”. Your Twitter feed will be live on the website.
2. Twitter self-embed
Twitter offers a self-embed option using this method you can embed tweets directly from Twitter. It is extremely trustworthy and easy to use. However, this method does not offer any customization o moderation options. Also, if you wish to embed multiple posts from different social media platforms, Twitter self-embed does not support it.
Wrapping it up!
Here we understood three major methods that can be used to leverage Twitter on the website. These methods are not complex at all and do not require any technical expertise or coding skills. Anyone can use these techniques and embed a Twitter feed on the website effortlessly.
Using a social media aggregator is highly recommended, given its many features and valuable designs that are extremely beneficial, responsive, and cost-efficient.