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In today’s fast-moving digital world, grabbing people’s attention is harder than ever. Whether you’re promoting a new product, explaining a service, or simply trying to make your brand stand out, using a compelling explainer video can make all the difference. But creating a great video isn’t just about good visuals — it’s about telling a story that connects with your audience.
That’s where a professional motion graphics company steps in. If you’re not sure how to find one or what to look for, don’t worry. This guide will walk you through everything you need to know in a friendly, easy-to-understand way.
What Exactly Is a Motion Graphics Company?
Let’s start with the basics. A motion graphics company is a team of creative professionals who specialize in bringing static designs to life using animation. Instead of live actors or real-life footage, these companies use digital illustrations, icons, typography, and abstract visuals that move in sync with a voiceover or music.
These companies are often the go-to experts for creating explainer videos. These are short, engaging videos that break down complex ideas into simple, visual stories — perfect for websites, social media, presentations, or even ads.
Why Choose an Explainer Video Company?
Let’s say you have a tech product that’s tricky to explain. A wall of text might bore your visitors, but a 60-second animated explainer video? That could catch their attention, explain your value clearly, and make your message memorable.
A good explainer video company understands how to communicate information in a fun and engaging way. They use animation and motion graphics to turn your ideas into visuals that are easy to follow and hard to forget.
What Should You Look for in a Motion Graphics Company?
Not all studios are created equal. Here’s what to keep an eye on when you’re looking for the right team to bring your video to life:
● A Strong Portfolio
Always ask to see past work. A solid motion graphics company should have a collection of videos that show off their style, creativity, and ability to explain different kinds of topics. Watch a few samples and ask yourself: do these videos make sense? Are they fun or interesting to watch? Can I see my brand being represented in a similar style?
● Clear Process
You don’t need to be an expert in video production, but the company should guide you through the process. From scriptwriting to storyboard creation, voiceover selection, animation, and final edits — they should make it clear what happens at each stage. A friendly and communicative team will make the experience smooth and enjoyable.
● Customization
Some studios use templates to save time. While that might work for a tight budget, it won’t make your brand stand out. The best explainer video company will create something unique just for you. They’ll take the time to understand your product, your voice, and your goals.
How Much Does It Cost?
This is a common question, and the answer depends on a few things: the length of the video, the level of animation detail, the timeline, and whether you want voiceovers or sound design.
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A short, simple 2D animated video might be more affordable.
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A longer, more complex video with characters, transitions, and custom illustrations will cost more.
It’s okay to ask for a quote and compare options. Just remember: with motion graphics, you often get what you pay for. Going for the cheapest option may lead to a video that doesn’t reflect your brand’s quality.
Where Can You Use Explainer Videos?
A well-made explainer video isn’t just useful on your homepage. You can use it in lots of places:
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On your landing page to reduce bounce rates and improve conversion
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In social media ads to catch attention fast
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As part of your email marketing campaigns
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At trade shows or events to explain your offering quickly
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Inside your app or product as a tutorial or guide
The flexibility of explainer videos makes them one of the best tools for modern communication.
Common Mistakes to Avoid
Even with a great team, things can go off track. Here are some common traps that businesses fall into when working with a motion graphics studio:
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Trying to say too much in one video. Keep it focused. One core message per video is usually enough.
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Skipping the script stage. A strong script is the foundation of any good video. Don’t rush it.
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Ignoring your target audience. The visuals and tone should speak directly to the people you’re trying to reach.
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Forgetting branding. Colors, fonts, tone — your video should look and feel like your brand.
Tips to Make Your Explainer Video a Success
If you want to get the most out of your project, keep these simple tips in mind:
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Be involved in the early stages. Share your ideas, goals, and brand style clearly from the start.
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Trust the experts. A good motion graphics company will have experience with what works. Be open to their advice.
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Keep it short and sweet. Most explainer videos work best when they’re under 2 minutes.
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Add subtitles. Many people watch videos without sound, especially on social media.
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Promote your video. Once it’s ready, don’t just post it and hope for the best. Share it widely!
Final Thoughts
Choosing the right explainer video company isn’t just about pretty visuals — it’s about finding a creative partner who can understand your message and bring it to life through animation. Whether you’re a startup looking to explain a new concept or an established business trying to simplify your service for your audience, a strong explainer video can be a powerful asset.
So take your time, do your research, and pick a motion graphics company that feels like the right fit. With the right team, your message will not only be seen — it’ll be remembered.
