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In the age of shrinking attention spans and visual storytelling, explainer videos have emerged as one of the most effective marketing tools. Whether it’s a startup introducing a new product, a SaaS company simplifying its platform, or a non-profit seeking to communicate a powerful message, explainer videos bring clarity, engagement, and conversion. As businesses realize the impact of visual storytelling, the demand for professional explainer video companies has skyrocketed. But not all explainer video services are created equal.
This article will explore what makes a great explainer video company, how to choose the right one, and why WIDEVIEW stands out among the best explainer video companies in the US. Plus, we’ll reveal 10 tips from the best US Explainer Video Companies to help your brand make the most of this compelling marketing format.
What Are Explainer Videos?
An explainer video is typically a short, animated or live-action video that explains a business idea, product, or service in a simple and engaging way. These videos are often placed on landing pages, social media, or email campaigns to capture the audience’s attention and drive them toward a desired action.
The best explainer video services understand that it’s not just about visuals—it’s about crafting a story that connects emotionally with viewers while simplifying complex concepts.
Why Work With Professional Explainer Video Companies?
Creating an explainer video might sound easy on paper, but in reality, it requires a blend of scripting, animation, voiceover, music, editing, and most importantly—storytelling. Professional explainer video companies bring all of these elements together under one roof to ensure consistency, creativity, and high production value.
Here are a few reasons why hiring a professional explainer video company is worth the investment:
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Creative Direction: They provide expert guidance from concept to completion.
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Consistency: You get a unified brand tone and style.
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Speed and Efficiency: Professional teams stick to timelines and deliver high-quality results quickly.
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Custom Solutions: Tailored videos designed to meet specific goals.
Top Qualities to Look for in an Explainer Video Company
If you’re searching for the right partner among dozens of explainer video companies, keep these factors in mind:
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Portfolio Diversity: Review past work to assess creativity and style range.
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Industry Experience: Some companies specialize in tech, healthcare, or education—make sure they know your space.
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Customization: Beware of cookie-cutter videos. The best explainer video services provide tailor-made solutions.
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Clear Process: Look for a company with a transparent production workflow.
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Communication: Fast, clear, and collaborative communication is essential.
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Pricing: Understand what’s included and ensure there are no hidden fees.
WIDEVIEW: A Trusted Name Among Explainer Video Companies
One standout name in the industry is WIDEVIEW, a full-service explainer video company known for delivering powerful visual content that drives results. With a creative team of illustrators, animators, scriptwriters, and strategists, WIDEVIEW has helped hundreds of brands translate complex ideas into compelling videos.
Whether you’re a Fortune 500 company or a fast-growing startup, WIDEVIEW customizes each project to suit your goals and audience. Their ability to combine strategy with creativity makes them one of the best explainer video companies in the US today.
Key features that make WIDEVIEW exceptional:
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Personalized storytelling approach
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Versatility across industries and formats
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Emphasis on brand alignment
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Seamless client collaboration
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Proven track record of ROI-focused video content
10 Tips from the Best US Explainer Video Companies
Learning from industry leaders can help you approach your explainer video project like a pro. Here are 10 tips from the best US Explainer Video Companies to ensure your video hits the mark:
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Start with a Clear Objective: Know what action you want viewers to take after watching your video.
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Keep It Short and Sweet: Aim for 60–90 seconds. Short videos get better engagement and retention.
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Focus on the Script First: A strong script is the backbone of every successful explainer video.
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Know Your Audience: Tailor the tone, visuals, and message to resonate with your specific target group.
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Don’t Overcomplicate the Message: Simplicity wins. Avoid technical jargon and focus on benefits.
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Use Professional Voiceover Talent: Quality narration builds credibility and trust.
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Align Visual Style with Your Brand: Ensure that colors, fonts, and icons match your brand identity.
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Include a Strong Call to Action: Tell viewers what to do next—buy, sign up, learn more, etc.
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Think Beyond YouTube: Use your explainer video across multiple platforms—websites, social media, emails, and presentations.
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Track Performance Metrics: Measure views, engagement, and conversions to understand ROI and iterate future campaigns.
Types of Explainer Video Services to Consider
Not every explainer video is the same. Depending on your goals, you may want to consider one or more of the following formats:
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Animated Explainer Videos: Perfect for abstract ideas, software, or tech-related products.
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Whiteboard Videos: Great for educational or training purposes.
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Live-Action Videos: Ideal for businesses that rely on real human interaction or physical products.
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2D or 3D Motion Graphics: Visually rich and often used for product demonstrations or B2B marketing.
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Screencast Videos: Best for app walkthroughs and tutorials.
The best explainer video companies will help you choose the format that suits your business objectives.
Final Thoughts: Partner with the Right Explainer Video Company
In a digital world overflowing with content, explainer videos cut through the noise. But the impact of your video will only be as strong as the team behind it. Working with a reliable and creative explainer video company like WIDEVIEW can help you bring your vision to life and drive real business results.
Whether you’re launching a product, educating users, or simplifying a pitch for investors, partnering with top-tier explainer video companies ensures you don’t just get a video—you get a strategic storytelling asset.
