What is Guest Blogging?

Guest blogging is an easy way to attract new visitors to check out your site. Working with an assortment of visitor bloggers will get new users. The trick is to keep them coming back abed on the quality of tour content. The basic idea behind guest blogging is a win/win: you offer your platform to a guest blogger to share their opinion or expertise on a topic in exchange for access to your audience. By combining the two crowds, you’re hoping to attract fans from each community of followers. The formula offers obvious mutual benefits, but it also needs to be fair to who you want to write for. It’s all about the niche market. Ultimately, the potential blogger’s niche needs to jibe with your niche or it’s all for naught – you can’t write about the awareness of the Clash on a blog devoted to Jim Henson movies. While there is likely to be some crossover, the whole idea is a bit odd and many leave some readers confused. There is a lot that goes into this mix.

The main thing you want to consider is the nature of the work. Does your potential blogger weigh in? Do people follow their work? A blogger needs to offer something unique to her readers. There is a lot of content out there, and if your content isn’t readable, visitors will go elsewhere. The main thing you want to consider is the nature of the work’. You probably get a few requests a month asking if you’re interested in accepting guest content. Since your blog is about cheese, you judge someone who knows his cheddar, is obsessed with blue cheese, and can spot inconsistent provolone from a mile away. The trick here is to get unique, high-quality traffic, but you also want new visitors to keep checking your blog and trust you as a source of great content for their interests.

Backlinking, market sharing, and spreading the word

Backlinks are one of the biggest, most important pieces of the content puzzle. Linking the two blogs together provides an opportunity to share the audience. One important thing to remember about back-linking is to do the author and yourself a favor by not relying on a vague author box. All things being equal, select a connection toward the finish of the post and give a short bio.

By doing this, you’re showing your guest blogger that you’re giving some love, too. It also shows other potential writers that you’re open to guest posting and building a network. Blogs that only do author bio boxes can be ineffective. People reading your blog via an RSS feed won’t land your guest author blog because of how signatures are placed in the content flow.

Ensure you have the principles set up.

If you’re going to allow guest posting, put the guidelines on the page, so interested writers can find all their information in one place. This serves as a landing page, but will also provide some insight into mutually beneficial results from guest posting on your site. If you’re using Word Press, there are some plugins like Query Monitor or Easy Query that send queries directly to a specific inbox along with the automatic submission. One thing to remember about visitor posting is that quality generally rules. If you’re just starting your blog, you may feel overwhelmed with content. However, this is not a license, to be frank about the quality of the content. This is an opportunity to build community by offering constructive feedback to writers who don’t work for your brand.

Be the best blog to keep the content coming.

If you have monetized your blog, there is always an added incentive for guest writers to work harder by promoting their blog. If you allow guest writer to include their AdSense codes in their posts, they are bought into the success of this section. Between back-linking, audience, and money earned from clicks, the mix should be enough to draw thought leaders or just people who have something to say to your blog.

Another option is paying thought leaders for the content they contribute to your blog. Because some thought leaders have an appeal that hits hard, they will want to be compensate for their words. Content fees vary greatly depending on the author, but since you own the content, you are free to use it as you see fit. Instead of just one post, you can reuse content across multiple posts for “evergreen” use. Evergreen content means that the content remains usable because of the long-term value it offers.

If you’ve got serious firepower from a thought leader in terms of the click ability of their content, there’s no reason you shouldn’t put a big op/end article in a broken top-five list, or at least. Cannot convert to a collection of low-pro tips.