Any marketing that uses electronic devices that marketing specialists can use to provide promotional messaging and track its impact throughout the consumer journey. Marketing endeavors that appear on a computer, phone, tablet, or other device are referred to as digital marketing. Online video, display ads, search engine marketing, paid social ads, and social media posts are some examples. Traditional marketing strategies such as magazine adverts, billboards, and direct mail are commonly contrasted with digital marketing.
To contact clients, uses a range of strategies, depending on whether the goal is to persuade them to make a purchase, create brand awareness, or engage with your organization. Modern is made up of a complex network of channels, which includes:
- Social Networking Sites
- Content Promotion
- Website Promotion
- SEO (Search Engine Optimization)
- Pay-per-click (PPC) Marketing
To fully realize the promise of digital marketing, marketers must go deep into todays large and intricate cross-channel world to uncover effective engagement marketing techniques.
Digital Marketing- An Overview
Digital marketing has exploded onto the marketing scene recently, and its effects have been far-reaching. Customers, leads, and clients have adapted to this new environment. In contrast, traditional marketers and old-school companies have struggled to keep up with the ever-changing world of internet marketing. On the other hand, companies cannot afford to ignore changes in how people shop, which is why they have embraced modern marketing.
Digital marketing is the practice of advertising items or services using digital devices and technology. Simply put, digital marketing is any type that takes place online using a mobile device, a laptop, the internet, etc. In addition to digital signage and possibly internet-connected equipment. It might range from the most complex automated email marketing endeavors to the content choices on your website’s blog. Now you know what digital marketing is, let’s proceed with the five pillars of digital marketing.
Five Pillars of Digital Marketing
A core digital marketing plan may and should be built around the five pillars of marketing, beginning with the website, SEO, content, social media, and Ads.
Website- The First Pillar of Digital Marketing
A company’s website is considered a brick-and-mortar store for internet users. Websites are not only where prospective clients contact your company, but they are also the foundation of an online presence. The website is essential to an online integrated marketing effort. Consider this: 73% of small businesses will have a website by 2022. The website is one of the leading marketing pillars because the typical customer journey begins with online research. Nowadays! Customers search for the brands online and look for the products that online brands sell to the audience.
How do you feel about brands that have websites that lack fundamental product or service information? Would you even contemplate purchasing from a company whose products and services are not displayed online? The discovery part of the consumer journey occurs online, so:
- A website is critical for your business regardless of what you sell.
- The website must feature your products and services.
- You must convey your brand’s message.
Search Engine Optimisation (SEO) – The Second Pillar of Digital Marketing
If your website is used for sales and lead creation, a potential customer should be able to find you in search results. A digital marketing plan is only complete with SEO. You may wonder why. A site that does not reach users is a site that fails to achieve its goals. Because 49% of marketers agree that SEO provides the best ROI (Return on Investment) for their website AND sites ranked first in Google receive 32% of all clicks, you should strongly consider adding SEO to your to-do list.
Search engine optimization is one of the marketing foundations that yields long-term results. If done correctly, your website will receive more traffic, and the right audiences will visit your company’s website. As a result, conversions and sales will grow. Search Engine Optimisation aims to get free website visitors from natural, organic search results. As a result, the purpose of SEO is to raise the exposure of websites in search engines without relying on paid advertisements.
Content Marketing- One of the Crucial and the Third Pillar of Digital Marketing
Content is king. We have heard this line many times. For marketers, it’s not a surprise that content marketing has become the fourth pillar of digital marketing. The focus of your marketing should always be on valuable content. Traditional marketing approaches such as television and print are rapidly becoming obsolete; if you want to stay competitive, you must traverse the new world of advertising. The fundamental concept of content marketing is a tactical marketing approach in which you make creating and distributing high-quality, relevant, and consistent content the focal point of your company’s marketing strategy. Some of the world’s most successful and well-known businesses rely heavily on content marketing to attract and retain clients. So yes, it is one of the most crucial pillars of digital marketing.
Social Media Marketing- A Fourth and the Significant Pillar of Digital Marketing
SMM is the third pillar of digital marketing. Social media networks are an effective and low-cost way to advertise new products and services, raise brand awareness, drive website traffic, and improve customer experience. As a result, social media has become an increasingly popular tool for acquiring new customers and increasing brand recognition. Marketers can use a variety of techniques to establish and maintain an online presence, as well as to generate and sustain demand.
The fun of getting into social media marketing is that you may achieve several goals with your campaigns. Many brands utilise social media to build a community, connect with their customers, increase brand awareness, and generate top-of-mind awareness. The most popular social networks are Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Digital marketers regularly use technologies such as Hootsuite, Podium, and Buffer to handle big-scale social networks. These are also useful for reporting, traffic analysis, and online and mobile segmentation, among other things. Hence, by leveraging social media platforms to generate free interactions with potential customers, a brand can improve its market awareness and generate leads and sales via repeated interactions.
Advertising- A Fifth Pillar of Digital Marketing
One of the most common types of PPC is search engine advertising, and because Google is the most popular search engine, many businesses employ Google Ads for this purpose. When a spot on a search engine results page, or SERP, becomes available, the engine fills it with what amounts to an instant auction. Each available ad is prioritized by an algorithm based on several parameters, including:
- Ad relevance Keyword quality
- Quality of landing pages
- Amount bid
Digital advertising is essential for providing a short-term boost that may be leveraged for long-term effects on your website traffic, social media accounts, and brand awareness. You can promote on Facebook, Instagram, and other platforms via pay-per-click advertisements or general paid search. You can even employ display advertising to enter areas where your target audience spends time online. Because of the increased demand for digital marketing, advertising has become a significant part of marketing to generate leads and boost business sales.
Few Final Words
This is the era of digital marketing. Nowadays, marketers are adopting marketing tactics that can boost their business sales and help them grow in this digital landscape. Throughout this blog, we have discussed and the five pillars of digital marketing. Website, search engine optimization, content marketing, social media marketing, and advertising are the five essential pillars that can make a strong brand presence and help the business grow and succeed.
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