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In a recent article, Forbes reported that “71% of small businesses say generating new leads is their top marketing challenge.” If you’re among the majority of small business owners struggling to increase leads, technical SEO may be able to help — even during a recession.
Technical SEO refers to optimizing your website for the search engines with the goal of improving your rankings and visibility. While it can be challenging to keep up with all the latest algorithm changes, there are a few key things you can do to make sure your website is optimized for the search engines.
In this blog post, we’ll share 7 ways technical SEO can help increase your leads despite the recession. By making some simple tweaks to your website, you can attract more visitors and convert them into leads — without breaking the bank.
Improve Your Website’s Loading Speed
One of the most important ranking factors for Google is website speed. In 2018, Google announced that page speed would be a ranking factor for mobile searches. And in July 2019, they confirmed that page speed would also be a factor for desktop searches.
SEO Firm Miami advised that to improve your website’s loading speed, start by doing a site audit with Google PageSpeed Insights. This tool will give you a list of things you can do to improve your page speed, like compressing images and minifying CSS and JavaScript files.
Optimize Your Title Tags and Meta Descriptions
Title tags and meta descriptions are HTML elements that tell search engines what your web pages are about. They also help convince people to click on your listing in the search results.
According to Fort Worth SEO, to optimize your title tags and meta descriptions, make sure they’re unique, relevant, and include the target keyword for each page. Keep your title tags under 60 characters and your meta descriptions under 160 characters so they don’t get cut off in the search results.
Use Structured Data Markup
Structured data markup is code that you can add to your website to help search engines understand your content better. It’s often used to highlight events, reviews, and recipes on websites. But it can also be used to mark up other types of content, like contact information and product details.
Adding structured data markup to your website can help you appear in rich snippets in the search results, which can improve your click-through rate.
Optimize Your Images
Thrive Digital Marketing Agency advised that in addition to compressing your images to improve your page speed, you should also optimize them for the search engines. This means adding alt text — a short description of the image — to each image on your website.
When writing your alt text, include your target keyword and make sure it accurately describes the image. Don’t stuff your alt text with keywords or write a long, detailed description. Keep it concise and relevant.
Implement HTTPS Encryption
HTTPS encryption is a must for any website. It adds a layer of security by encrypting information sent between your website and visitors’ browsers. This helps protect against data breaches and keeps people’s information safe.
In July 2018, Google announced that they would start marking all HTTP sites as “not secure.” So if you haven’t already, switch your website to HTTPS to avoid this warning. You can do this by getting an SSL certificate and updating your website’s settings.
Fix Broken Links
Broken links — also known as 404 errors — occur when a web page can’t be found. They can happen for a variety of reasons, like when a page is deleted or a URL is changed without being redirected.
When search engines come across broken links on your website, it can hurt your rankings. So it’s important to fix them as soon as possible. You can do this by using a tool like Screaming Frog to find broken links on your website and then redirecting them to the correct page.
Improve Your Internal Linking Structure
Internal linking is the process of linking to other pages on your website from within your content. This helps search engines crawl your website and understand the relationship between different pages. It also helps people navigate your website and find related content.
To improve your internal linking structure, make sure you’re linking to relevant pages from within your content. For example, if you’re writing a blog post about SEO, you could link to other blog posts about related topics, like keyword research or link building.
By following these technical SEO tips, you can improve your website’s visibility in the search results and get more people to click on your listing. This will help increase your leads and sales, despite the recession.
